I'm Popular! Why?

Anyone who knows me knows I'm a total stats whore.  Whenever I'm feeling a bit off I look at statistics.  Mainly Crazy Meds' traffic.  

Starting 28 November there was a spike in the number of visitors.  That happens.  For some reason on 8 November the whole world did a search on Lexapro.  Traffic has been continuously high since 28 Nov. - 10k-12k visitors a day.  Not that I'm complaining.  So I dug down to find out why.  A big chunk of that is due to people visiting the page on TCAs.  Directly.  Not from other sites, not from search engines, not even from clicking on an link in an e-mail, but from pasting the URL into their browser from another source.  The peak was 9 & 10 December, when over 3,400 people stopped by to look at that page.  On 8 December 1,700 people went there directly, on 7 December 900 did.

The thing is, they stay on the page for ten seconds, if that.  Hardly anyone goes to another page.

What the fuck is the attraction?

Most of the visitors are from major North American cities, but plenty of them are from Paris, Sydney, Dubai, Hyderabad and so forth.  Of the places with more than 20 visitors, the people of Istanbul read the most on the site (78 visitors averaging 2.18 pages), and the people of Valencia stayed stayed the longest (39 visitors, average visit 3:54).  Contrast that with the 12 cities where the average time for their 21 to 30 visitors was so short it couldn't be measured - they must have serious connectivity problems in Spokane, Duluth, and Puyallup - and obviously didn't go to any other pages.

Some of you may understand how I can read so many studies without my eyes glazing over.  I may have lost the math to fully understand the more complicated stats, but I still like looking at the raw data.

They aren't printing the page.  At least they aren't using the print function from AddThis.  Have I done someone's homework, or is there something hilarious that I'm missing?  Because I don't care how ridiculously stupid something I wrote looks.  As long as the information isn't wrong and it helps people understand and/or remember something they otherwise wouldn't, I'll be happy to duplicate it elsewhere.

At some point the interest will probably die off, although site traffic overall is still over 9K on weekdays without the TCA page.